APPLY FOR FUNDING.

We accept applications on a continuous basis, with no deadlines or rounds of funding. As part of the application process, you will have to meet our basic investment criteria and will be required to complete our Application Form at the bottom. Please review the whole of this page, and then complete our Application Form.

BASIC INVESTMENT CRITERIA.

SterlingForte is more likely to seed your business if you can answer yes to allot the following questions:

is your venture providing a service or product that you have identified a clear current need for (either as a consumer or provider of a related service)?

do you have a minimum viable product or prototype with proof of concept?

can you clearly demonstrate intimate domain knowledge of the product or service your company provides?

do you have initial traction with active paying or non-paying users?

do you have more than one full-time team member?

WHAT TO INCLUDE IN YOUR PITCH DECK?

elevator pitch

Share a quick summary that combines your vision/product and the mission of your company.

problem

Define the real problem/need you’re solving, and for who.

your solution

Explain how customers use/value your product or service.

market opportunity

Provide information and insights about your traction, current market, total addressable market and customer needs.

strategy

Describe your key revenue streams, business model, growth strategy and competitive analysis.

financials

Include 3-5 years of financial projections with your critical assumptions and your valuation.

team

Highlight key team members and their prior positions, successes and domain expertise.

your ask

Share how much capital you're raising, for what and with what general terms.

WHAT TO INCLUDE IN YOUR PITCH DECK?

elevator pitch

Share a quick summary that combines your vision/product and the mission of your company.

problem

Define the real problem/need you’re solving, and for who.

your solution

Explain how customers use/value your product or service.

traction and market opportunity

Provide information and insights about your traction, current market, total addressable market and customer needs.

business model and strategy

Describe your key revenue streams, business model, growth strategy and competitive analysis.

financials

Include 3-5 years of financial projections with your critical assumptions and your valuation.

team and expertise

Highlight key team members and their prior positions, successes and domain expertise.

your ask

Share how much capital you're raising, for what and with what general terms.

elevator pitch

problem

your solution

market opportunity

strategy

financials

team and expertise

your ask